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SRAM Signs on as Title Sponsor of Bohemian Border Bash

We've decided to start this blog to create a space to inform you about important news regarding the BBBC and BBBR. An announcement about a partnership with one of the most important companies in the cycling industry seems like the perfect start.


"We are super excited to partner with Bohemian Border Bash Race and Camp. The two events are offering unique riding experiences to all Gravel lovers in one of the most beautiful areas in the World," said Géraldine Bergeron, SRAM's Partnership Marketing Manager.


And indeed, we are stoked as well about this long-term partnership.


Stay negative. Think positive!



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